Date of investment:
Data & Analytics
Buy & Build:
2 completed acquisitions
“Horizon Capital’s proven track record in executing complementary bolt-on acquisitions makes them the perfect investment partner for our business”Rory BrownCo-Founder & CEO
AgriBriefing is a provider of agricultural market information, pricing benchmarks, insight and events. Its primary objective is to help the global agribusiness industry operate more efficiently. AgriBriefing’s trusted brands meet the compelling need for more transparency and trusted pricing benchmarks in this vital sector, with live price reporting, as well as news, analysis, professional networks and market data.
Horizon Capital invested alongside the business founders in July 2015 and developed a strategy to build on its vertical industry focus and make the transition towards high value pricing information to international customers in the global agribusiness market.
The Journey so far
Agribriefing has transitioned its revenue mix to a price reporting agency and data led offering, more than doubled in scale and taken international revenues from zero at acquisition to over 60% of group revenues. It is now the largest independent agribusiness price reporting agency globally with over 500,000 professionals across 150 countries relying on its information services to make business decisions worth hundreds of billions of dollars across the entire value chain.
Over the last five years, Horizon Capital has worked closely with the team to build management succession and invest for growth, enabling investment in sales and marketing resource, CRM systems, pricing strategy and IT systems to build a robust and scalable platform.
Buy and Build
Since the investment from Horizon Capital, Agribriefing has completed two transformational international add on acquisitions, one in the US and one in Europe and it will continue to acquire high value price reporting and information businesses in the agribusiness market.