Status:

Current

Commitment:

£20m

Date of investment:

2021

Sector:

Business Services

Buy & Build:

5 Completed Acquisitions

“Horizon Capital is the perfect partner to help us navigate this journey. Their proven track record and specialist expertise in the B2B technology sector makes them a natural fit for our business.”

Matt HarperCEO, The Marketing Practice

Background

The Marketing Practice is a global provider of account-based marketing services to large, blue chip, enterprise technology clients from offices in the UK, USA, Germany and Australia. The business has a history of long-standing relationships with customers that span multiple campaigns, geographies and service lines at any one time.

The Marketing Practice operates in a fragmented global market and is positioned in a fast-growing segment of technology focused B2B marketing services, sized at £2.5bn and growing at 15% per annum. Horizon Capital have worked closely with the team to build upon a strategy of both organic and inorganic growth, supporting the identification and origination of M&A opportunities, execution support and capital for consolidation.

The Journey so far

Since completion Horizon Capital appointed Trevor Rolls as Chairman, supported the business in updating its financial systems, and are working with the team to further invest and build out the infrastructure and capabilities of the Group.

Buy and Build

Horizon Capital had been mapping the B2B marketing services market for a number of years and therefore have been able to leverage this sector knowledge to benefit The Marketing Practice, building a strong pipeline of accretive acquisition targets.

News & Insights

Related Infomation

August 17, 2021 in News, The Marketing Practice

The Marketing Practice acquires leading digital experience agency Omobono

Horizon Capital backed The Marketing Practice (TMP) has acquired Omobono, bringing together two of the most respected B2B agencies globally. The deal unites a market-leader in ABM and demand generation…
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September 9, 2021 in News, The Marketing Practice

The Marketing Practice acquires Kingpin

Global B2B media and demand agency joins TMP to drive growth platform vision The Marketing Practice (TMP) today announces its acquisition of Kingpin Communications, bringing together two leaders in B2B…
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April 27, 2022 in News, The Marketing Practice

The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

LONDON, UK, APRIL 27TH 2022: The Marketing Practice (TMP) has acquired ABX specialists Campaign Stars, making it the B2B marketing agency’s second US acquisition of the year so far. As…
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