Current
Commitment:
£20m
Date of investment:
2021
Sector:
Business Services
Buy & Build:
5 Completed Acquisitions
“Horizon Capital is the perfect partner to help us navigate this journey. Their proven track record and specialist expertise in the B2B technology sector makes them a natural fit for our business.”
Matt HarperCEO, The Marketing Practice
Background
The Marketing Practice is a global provider of account-based marketing services to large, blue chip, enterprise technology clients from offices in the UK, USA, Germany and Australia. The business has a history of long-standing relationships with customers that span multiple campaigns, geographies and service lines at any one time.
The Marketing Practice operates in a fragmented global market and is positioned in a fast-growing segment of technology focused B2B marketing services, sized at £2.5bn and growing at 15% per annum. Horizon Capital have worked closely with the team to build upon a strategy of both organic and inorganic growth, supporting the identification and origination of M&A opportunities, execution support and capital for consolidation.
The Journey so far
Since completion Horizon Capital appointed Trevor Rolls as Chairman, supported the business in updating its financial systems, and are working with the team to further invest and build out the infrastructure and capabilities of the Group.
Buy and Build
Horizon Capital had been mapping the B2B marketing services market for a number of years and therefore have been able to leverage this sector knowledge to benefit The Marketing Practice, building a strong pipeline of accretive acquisition targets.
News & Insights
Related Infomation
The Marketing Practice announces APAC expansion plans with acquisition of Rombii
The Marketing Practice has acquired APAC-based ABM, demand and media specialists Rombii. It’s the company’s first acquisition in the region and its fifth in the last 18 months, making it…
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The Marketing Practice secures significant investment from Horizon Capital to further its B2B leadership position
Leading independent B2B agency, The Marketing Practice, has secured significant investment from Horizon Capital, the private equity investor specialising in technology and business services. The investment will be used to…
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