Date of investment:



Data & Analytics

Buy & Build:

5 Completed Acquisitions

“I am delighted to be partnering with Horizon Capital on our growth journey. As a specialist investor in our sector, Horizon Capital identified an opportunity to combine best in class data analytics with technology solutions to help businesses make better, data-led, decisions.”

Barrie BrienCEO Strat7


STRAT7 is a customer insight and analytics group, formed by investments in specialist software and data analytics businesses ResearchBods and Bonamy Finch.

Horizon Capital invested in the business alongside its founders in April 2019. Together with the STRAT7 team, Horizon Capital developed a strategy to build a scaled customer analytics group, underpinned by proprietary software IP and leading data analytics capabilities, serving enterprise clients across a number of key verticals. 

The investment enables STRAT7 to take advantage of a rapidly-growing and fragmented market both organically and through further acquisitions to expand the Group’s capabilities and exploit international growth opportunities.

The Journey so far

STRAT7 has established itself as an integrated platform of scale in a high-growth market, adding significant new logo Enterprise clients, entering new international markets and completing two acquisitions.   

Revenues are up +70% since investment and STRAT7 has transitioned from having a UK only base, to having an international presence in the USA, Sweden and Singapore.

Horizon Capital has worked with the business to build out the management team and invest for growth, hiring a CFO, CMO and CCO, implementing a single CRM system and investing in the continued development of the ex-plor SaaS platform.

Buy and Build

Since the investment from Horizon Capital, STRAT7 has completed 5 acquisitions, which have enhanced the Group’s capabilities and expanded the international footprint to better serve its Enterprise client base.

News & Insights

Related Infomation

August 24, 2022 in News, Strat7

Horizon Capital backed STRAT7 acquires Jigsaw Research, the market research and insights agency

STRAT7 today announced that Jigsaw Research, an award-winning strategic insight agency, has joined the group. The acquisition is the third investment by STRAT7 in the past two years, following the…
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September 30, 2021 in News, Strat7

STRAT7 acquires Incite

Incite, the Strategic Insight Consultancy, joins STRAT7 STRAT7, the customer analytics group, today announced that Incite, an award-winning insight consultancy, has joined the group. The acquisition marks another important milestone…
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November 25, 2020 in News, Strat7

Horizon Capital backed customer analytics group, STRAT7, acquires Crowd DNA

STRAT7, a global customer analytics group, today announced that it has acquired Crowd DNA, specialist cultural insights and strategy consultancy. The acquisition of this award-winning business will further strengthen STRAT7’s…
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