Status:

Current

Commitment:

£20m

Date of investment:

2019

Sector:

Data & Analytics

Buy & Build:

2 completed acquisitions

“I am delighted to be partnering with Horizon Capital on our growth journey. As a specialist investor in our sector, Horizon Capital identified an opportunity to combine best in class data analytics with technology solutions to help businesses make better, data-led, decisions.”

Barrie BrienCEO Strat7

Background

STRAT7 is a customer insight and analytics group, formed by investments in specialist software and data analytics businesses ResearchBods and Bonamy Finch.

Horizon Capital invested in the business alongside its founders in April 2019. Together with the STRAT7 team, Horizon Capital developed a strategy to build a scaled customer analytics group, underpinned by proprietary software IP and leading data analytics capabilities, serving enterprise clients across a number of key verticals. 

The investment enables STRAT7 to take advantage of a rapidly-growing and fragmented market both organically and through further acquisitions to expand the Group’s capabilities and exploit international growth opportunities.

The Journey so far

STRAT7 has established itself as an integrated platform of scale in a high-growth market, adding significant new logo Enterprise clients, entering new international markets and completing two acquisitions.   

Revenues are up +70% since investment and STRAT7 has transitioned from having a UK only base, to having an international presence in the USA, Sweden and Singapore.

Horizon Capital has worked with the business to build out the management team and invest for growth, hiring a CFO, CMO and CCO, implementing a single CRM system and investing in the continued development of the ex-plor SaaS platform.

Buy and Build

Since the investment from Horizon Capital, STRAT7 has completed two acquisitions, which have enhanced the Group’s capabilities and expanded the international footprint to better serve its Enterprise client base.

News & Insights

Related Infomation

April 7, 2021 in News

The Marketing Practice secures significant investment from Horizon Capital to further its B2B leadership position

Leading independent B2B agency, The Marketing Practice, has secured significant investment from Horizon Capital, the private equity investor specialising in technology and business services.  The investment will be used to…
Read More
March 30, 2021 in News

Horizon Capital makes double promotion in its investment team

Horizon Capital, the private equity investor specialising in buy and build in technology and services businesses, announces two significant promotions within its growing investment team.  Giuliana Victoria Cian has been…
Read More
March 14, 2021 in News

Sabio Group acquires voicebot specialist Fonetic

Sabio Group, Europe’s leading technology and digital CX service provider, has acquired Fonetic, a leading Spanish provider of cloud-enabled AI voicebots, chatbots and customer behaviour analytics solutions. The announcement strengthens…
Read More