Strategic combination expands international footprint, offering clients a comprehensive suite of sales and leadership development solutions.
RAIN Group has been acquired by Alchemist backed by Horizon Capital, the private equity investor specialising in technology and business services. Alchemist, a UK headquartered learning and development company which specialises in leadership and management development and sales training has acquired RAIN Group, a US headquartered sales training business established in 2002 by Mike Schultz.
Alchemist secured investment from Horizon Capital in June 2024 to support on an accelerated organic and inorganic growth strategy. The acquisition of RAIN Group is its first follow on transaction with Horizon and represents a step change in scale, customer offering and geographic reach. The acquisition will enable significant revenue synergy opportunities between the two brands as they leverage highly complementary offerings underpinned by proprietary technology.
Alchemist was supported in the transaction by Alvarez & Marsal, Plural Strategy, Deloitte, RSM, CMS, and ArentFox Schiff. Navagant served as the financial advisor for RAIN Group.
”Joining Alchemist allows us to provide additional value to our existing client base and reach new customers and serve them more effectively across the globe. By applying Alchemist’s expertise in developing transformative learning experiences with our sales methodologies, we’ll help clients achieve even greater success. Our capabilities are highly complementary, and I’m excited about what we’ll build together.
Steve ElefsonRAIN Group COO
”We are delighted to welcome the RAIN Group team to the Alchemist family. The combination brings a dynamic, fresh approach to leadership development and sales training, allowing us to stay ahead of market changes by leveraging our shared know-how and proprietary technologies. Both companies share a passion for creating transformational learning experiences with measurable business impact, and together, we will reshape the sales training market. Our clients can expect a focused commitment to developing solutions that drive performance improvement and business success.
Stuart PackhamAlchemist CEO
”This transaction represents a significant step in our value creation strategy adding immediate scale and global capacity to serve enterprise customers across leadership, management and sales training programmes. We are delighted to welcome an experienced team and highly regarded brand in the sales training market
Tom MaizelsPartner, Horizon Capital
to the Alchemist group.
