Horizon Capital, the private equity investor specialising in technology and business services, is delighted to announce the sale of its portfolio company AgriBriefing to Mintec, a Five Arrow’s-backed business.

The new combined company will be a global market leader focused on the Agri/Food and FMCG end-markets, offering a set of proprietary data including benchmark prices, price forecasts, cost modelling and market insights, delivered through an innovative SaaS platform.

Headquartered in London, with offices in the U.S. and France, AgriBriefing comprises multiple global brands with a combined heritage of over 180 years specialising in agri-food supply chains through its products and proprietary data. Market leaders like Urner Barry, the original agri-food Price Reporting Agency (‘PRA’) founded in 1857 and the leading provider of North American protein price benchmarks across 4,100 proprietary prices, enable the protein industry to conduct business more effectively.

During Horizon’s period of investment, the business was transformed through four international acquisitions and the disposal of a non-core division. It established a significant presence in the large US market and subscription revenues grew threefold. In addition, Horizon supported investment in the platform and in securing the IOSCO accreditation, establishing AgriBriefing as the largest agri-focussed PRA globally.

Through its diverse brands, the combined Mintec & AgriBriefing group will have a strengthened financial profile, product offering and customer base:

  • The largest portfolio of agri-food commodity data assets spanning 650 commodities across 21,000 time series, including benchmarks globally;
  • A growing footprint in North America, Europe, and Asia, with the U.S. its largest and fastest growing market; and
  • An increased capacity to deliver market insight, price intelligence and analytics across supply chains for procurement, risk management and financial services.

"The team at Horizon have been very active supporters of our business and collectively we have transformed a traditional media and events business into a premium PRA and market data specialist for the global agri-food sector. Along the way we have very much enjoyed working in partnership with Horizon. They have provided wise counsel, hands on support to source and execute M&A and a range of specialist introductions without which our evolution would have taken us much longer to achieve".

Rory BrownCEO of AgriBriefing

“It’s been an absolute pleasure working alongside Rory, Rupert, Gehan and the wider AgriBriefing team over the past few years. We’re delighted to have helped guide the business through a complete transformation into the leading global agri-commodity PRA and we wish the team well as part of the fast-growing Mintec group”.

Adam LewisPartner at Horizon Capital

AgriBriefing was advised by Houlihan Lokey (corporate adviser) and CMS (legal counsel).