STRAT7, a global customer analytics group, today announced that it has acquired Crowd DNA, specialist cultural insights and strategy consultancy. The acquisition of this award-winning business will further strengthen STRAT7’s ability to accelerate customer-centric growth and transformation for global brands.

Crowd DNA delivers culturally charged commercial advantage for its clients by understanding people, culture and trends across the world. The team uses this wider cultural context to provide strategic guidance for many of the largest forward-thinking global companies.

Crowd DNA launched in London in 2008 and has since grown its footprint to Amsterdam, New York, Singapore and Sydney, supported by a global network of cultural insiders, including industry experts, academics, creators, influencers, trend scouts and journalists.

Crowd DNA and STRAT7 have a long-standing relationship, having worked together on multiple global projects over several years. The combined proposition – expertise in cultural insights and trends, with strategies to deliver customer-centric transformation, founded on advanced data analytics, customer insight software and actionable insights – represent a compelling and unique offer in the marketplace.

Barrie Brien, CEO, STRAT7 comments: “I’m very excited and proud to welcome Crowd DNA
into our group. Both our companies have a mission to create rapid customer-centric growth
for our clients by turning customer and market data into real-world knowledge, and knowledge
into a competitive advantage. The complimentary fit of our culture, services, capabilities and
client lists deepens our ability to deliver just that. We are already working together on some
exciting and unique new products that we believe will give us and our clients a real competitive
edge. Finally, our extended international footprint means we’re able to service our global
clients much more effectively wherever they are based”.

Barrie Brien, CEOSTRAT7

Adam Lewis, Partner, Horizon Capital, comments: “In a rapidly changing external
environment, global Enterprise clients need to derive continuous, actionable insights from
their data to build competitive advantage. The addition of Crowd DNA to STRAT7 increases
insight & analytics capabilities, expands international reach and brings an impressive list of
global enterprise clients, particularly in the Technology sector. Our strategy is to build a
leading customer insight and data analytics group, with further acquisitions planned.”

Adam LewisPartner, Horizon Capital

About STRAT7

STRAT7 is a global customer analytics group, specialising in customer-centric business growth and transformation for Enterprise customers. It turns market and customer data into knowledge, insight and competitive advantage for businesses across FMCG, Financial Services, Retail, Media and Technology, Travel and Entertainment, and Pharma and Healthcare.

Through its proprietary software IP, advanced analytics and high-impact consulting, global brands trust STRAT7 to create, activate and integrate customer-centric strategies into every part of their business to accelerate growth.

STRAT7 is headquartered in London with offices in Amsterdam, Leeds, New York, Singapore, Stockholm and Sydney. Visit to find out more.

About Horizon Capital

Horizon Capital is a private equity investor specialising in technology and service businesses. The firm was established by senior investment professionals who identified a significant market opportunity to invest in businesses in these sectors of up to £50m in value.

The partnership prides itself on its approach to helping business owners and managers realise their ambitions. Buy and build is at the heart of every Horizon Capital investment and the firm is a market leader in supporting companies pursuing this strategy.

Horizon Capital has a proven track record in generating strong investor returns. The unprecedented growth it delivers in its portfolio companies has been underpinned by deep and long-term investor relationships that span across two decades.

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