Incite, the Strategic Insight Consultancy, joins STRAT7

STRAT7, the customer analytics group, today announced that Incite, an award-winning insight consultancy, has joined the group. The acquisition marks another important milestone in the development of STRAT7 and further enhances its global strategic insight and consulting offer, less than a year after the acquisition of cultural trend specialists, Crowd DNA.

Founded in 2000 to blend specialist insight with management consultancy, Incite now has deep industry expertise across technology, financial services, healthcare, and retail and FMCG. From its offices in London, New York, San Francisco and Chicago, the firm serves a wide range of blue-chip enterprise clients including Novartis, Gilead, Johnson & Johnson, Microsoft, LinkedIn, Nestle and PepsiCo. Incite was formerly part of Kin + Carta plc.

By joining forces with STRAT7, Incite will benefit from the Group’s proprietary software in consumer and customer data collection and enrichment, expertise in advanced analytics, plus an extended global footprint into Asia Pacific. The enlarged STRAT7 will provide its clients an even more comprehensive data analytics, insight and strategic consulting offer with true global coverage due to Incite’s strong foothold in North America.

I am delighted that Incite has agreed to join STRAT7. Incite is a highly respected, award-winning consultancy with an impressive client roster, an incredibly experienced management team and a history of delivering consistent growth. It’s a great fit for STRAT7. The deal gives us a stronger footing in several industry verticals, including healthcare, technology, FMCG and financial services, plus we’ll have a much stronger presence in the US market, the world’s largest for market research, trends and insights. And, most importantly, our clients will benefit from a team of the world’s best strategists, forecasters, researchers and analysts, who blend intellect & imagination to solve commercial challenges and drive growth.

Barrie BrianCEO, STRAT7

We’re really excited to be joining STRAT7. As soon as we met, it was clear that it is the perfect home for Incite. We’re joining a bigger community of like-minded researchers, planners and strategists and the combination of our strengths and the existing STRAT7 capabilities will bring real benefit to our clients. In particular, STRAT7’s expertise in customer analytics, cultural insight and research technology platforms are highly complementary and will provide an immediate boost to our offer and ability to innovate to meet client needs.

Peter KnealeGlobal Managing Director, Incite

In a rapidly changing external environment, global Enterprise clients need to derive continuous, actionable insights from their data to build competitive advantage. The addition of Incite to STRAT7 increases our insight capabilities, adds significant scale, expands international reach and brings an impressive list of global enterprise clients. Our strategy is to build a leading international customer insight and data analytics group, with further acquisitions planned.

Adam LewisPartner, Horizon Capital

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